Welcome to the incredible world of Transformers robots. It is a world of high technology, ancient history and a battle that has spanned the entire galaxy and millions of years. Optimus Prime, leader of the heroic Autobots, battles the tyrant Megatron and his evil Decepticons for the fate of freedom across the universe. There's a Transformers figure for every kid or collector. From big converting figures to miniature battling robots, you can team up with Transformers toys to create your own incredible adventures. Whether you're defending Earth with the Autobots, or conquering space with the Decepticons, the action is up to you. Transformers is a world-famous entertainment brand with 30 years of history, blockbuster movies, hit television shows and countless novels and comic books. With Transformers toys, you can create your own chapters in this epic, ongoing story. Transformers and all related characters are trademarks of Hasbro.
Choose your side: Join the mighty Autobots or the destructive Decepticons
Most Transformers toys feature awesome weapons and cool converting features
Collect cool converting characters from the show Transformers Prime
Battle your friends with awesome Bot Shots figures
Relive the original adventures with Transformers Generations figures